6 Real Estate Agent Marketing Strategies for 2019

6 Real Estate Agent Marketing Strategies for 2019

By: Kevin Giffin - Posted in:
Man looking through data and researching the real estate market

An Overview of Real Estate Agent Marketing in 2019

With a combination of reliable real estate agent marketing strategies and your next-level networking chops, you’re heading into the final months of a strong 2018. But you’re not satisfied. If you’re like the team at WealthHunters, you’re aiming step or two higher. However, you haven’t quite cracked the next level of real estate agent marketing strategies.

Facebook Is Essential To Agent Marketing

Let’s face it: Facebook is still the king of real estate agent marketing on social media. Of course, you have to know how to use it.

For example, nobody will see your content on Facebook if you don’t boost your posts. Even if you’re a great real estate agent with great real estate marketing strategy, organic social media growth takes a long time. If you want prospective buyers to see your content, you’ll need to incorporate well-targeted boosted posts into your real estate marketing strategy.

Next, terrible property pictures won’t cut it with your real estate marketing strategy. If your dream is for your content to be shared and earn some engagement, eye-catching photography is the only way. And if people can see you reliably post quality photos, they’re more likely to follow or like your page to keep looking at the property eye candy. High-quality content needs to be a priority, regardless of real estate agent marketing strategies.

On top of all this, Facebook is slowly becoming a video-first platform. So you need to adjust your real estate agent marketing strategies accordingly. This means that incorporating great videos into your real estate marketing strategy will earn more traffic, likes, comments, and shares than written posts or pictures. Even taking a few minutes on a Monday to discuss the market or offer some candid home buying tips via Facebook Live Video can be a great part of your real estate marketing strategy.

Real Estate Agent Marketing Ideas

Here are some real estate agent marketing ideas to finish this year strong and crush 2019. Just because the peak 2018 real estate season has passed, it doesn’t mean you can’t find a new real estate marketing strategy to use!

1. Incorporate QR Codes

The trouble with using print marketing as one of your real estate agent marketing strategies isn’t getting people to call. The real trouble with print marketing as a real estate marketing strategy is getting people to your website. However, this gap isn’t insurmountable. Try adding QR codes to your list of real estate agent marketing ideas!

By adding QR codes to your direct mailers and postcards, you can connect the printed marketing material with your digital marketing efforts. Prospective clients can scan the QR code with their phone and land directly on the social media profile of your choice! Obviously, this is a great way to combine physical and digital marketing.

While not everyone uses QR codes, they’re still prevalent enough that they can help you send a person to the right spot online. Once they’re scrolling on your website, they might see a listing that is right for them. This may be the easiest of the real estate agent marketing strategies for getting people to your site while they’re on the go.

2. Use Public Records

In a slow season, it can be difficult to find motivated sellers. Fortunately, one of the best real estate agent marketing ideas for finding them is at your fingertips. Just add reviewing public records to your list of real estate agent marketing strategies.

Foreclosure notices are a matter of public record, and your county maintains an updated list. It’s an unfortunate reality that many borrowers are unable to keep up with the payments on their mortgage loans. In many cases, these homeowners may prefer selling their home and before a foreclosure hits their credit score.

As one of your real estate agent marketing ideas for 2019, search your area’s public records to find these sellers. Help them find buyers to connect with and you may be helping them out of the financial predicament. As a real estate marketing strategy, this is viable year-round.

3. Consider Display Advertising

Facebook isn’t the only way to advertise, and for your real estate agent marketing strategies for 2019, it shouldn’t be. Display Advertising requires two things: information and a budget. Fortunately, one of the easiest real estate agent marketing ideas is using expert marketing agencies to help out.

You leave a digital footprint behind when you visit most websites. As a result, this is why you see ads for couches after visiting a furniture store’s website. Similarly, if you visit a popular basketball blog, you may see ads for athletic apparel. You can use this to your advantage as one of your real estate agent marketing strategies.

Try display advertising as one of your real estate agent marketing ideas in 2019. As a real estate marketing strategy, these agencies can help you identify buyers and sellers based on the websites they visit. By the way, this includes other real estate agent websites in your area!

4. Don’t Rule Out Door-Knocking

In many major markets, housing prices are at a high, inventory is at a low, and the economy is about as good as it can get. The selling environment in 2018 is strong, but it may not last. Housing prices could be impacted by any number of things, from market bubbles to the possibility of a trade war. You can add informing homeowners about the market to your list of real estate agent marketing strategies!

Not every market is in the same position, but if your local market is seller-friendly, try letting people know as one of your real estate agent marketing ideas in 2019! You may turn your nose up at the thought of knocking on doors, but you can do this. Simply share the reality of your local market and let them know you’re if they want to sell soon. You’d be surprised how effective this is as a real estate marketing strategy! In fact, many people will remember you once their sale comes, even if it’s months or years down the road.

5. Get Involved in Your Community

Real estate agents aren’t just in the business of selling houses. Instead, real estate agents help people find their communities. As a part of your new real estate agent marketing ideas, engage with your community.

First, fearlessly engage more people at local events as one of your new real estate agent marketing ideas. Sponsor a little league team, set up a booth at a BBQ, or host a fundraiser! There are plenty of real estate agent marketing strategies that show your neighbors you’re invested in your community. Additionally, the occasional post about your hobbies, interests, and family can go a long way. Ultimately, the deeper the connection you make with your neighbors, the more likely they are to think of you when they sell.

6. Remarket, Remarket, Remarket!

As a part of your new real estate agent marketing ideas, you need to ensure your past clients are also in your social media audiences. Fortunately, you can sync your email list with Facebook and Google. Now, just add remarketing to your list of real estate agent marketing strategies!

If you’ve built your email list over time with your past clients, upload these lists to your Facebook and Google ad accounts. As a result, you can reach the users associated with these emails! Also, you can incorporate remarketing as a real estate marketing strategy to reach people who have already visited your website. This makes it the perfect addition to your real estate agent marketing ideas for 2019.

Dominate Your Real Estate Agent Marketing in 2018

Sometimes the key to cracking to a new level of success is simply reviewing your own real estate agent marketing strategies. Try a mix of new and old real estate agent marketing ideas. Meet new people and really try to engage with the community around you. The sky’s the limit in 2019. Now go out and reach it!

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