YouTube Advertising 101

YouTube Advertising 101

By: Barri Segal - Posted in:
Video camera laying next to an iPad for the purpose in preparation to create YouTube Ads

How to Advertise on YouTube!

Video ads are gaining popularity on many social media platforms. And YouTube advertising offers all video advertising, all the time. If you don’t know how to advertise on YouTube, don’t worry — it’s a straightforward process. And there are plenty of types of YouTube ads from which to choose.

According to the website, “On mobile alone, more 18- to 49-year-olds watch YouTube during prime time in the United States than they do the top 10 prime-time shows combined.” And over the last two years, “the number of small- and medium-sized businesses advertising on YouTube has doubled.” Perhaps it’s time you explored YouTube advertising for our business.

If you decide advertising on YouTube is right for you, you’ll find it’s a pretty easy process. If you have a video that’s ready to go you’re already way ahead in the game. If you don’t, YouTube will walk you through a tutorial on how to create a compelling video ad. Once your video is ready, you simply get it up and running on the platform.

You can pinpoint the audience that will see your ad, and you pay for your ad only when someone watches at least 30 seconds of it or when someone clicks on a call-to-action overlay, card or companion banner. Keep reading for more information on how to advertise on YouTube and learn about the different types of YouTube ads.

YouTube Ad Cost

If you think YouTube advertising is for you, you need to consider your YouTube ad cost, of course. The good news is, you can set your own budget.

Typically, businesses start out by devoting at least $10 per day to local campaigns. Bonus: You can adjust your budget at any time and save on your YouTube ad cost. And don’t forget that you pay only when people view your ad. You can learn more about YouTube ad cost by calling a YouTube video ad expert at 877-687-9209. For more information on billing options, visit the Google Ads Help Center.

How YouTube Adwords Works

YouTube Advertising Image

If you don’t know how YouTube Adwords works, you’ve come to the right place. YouTube AdWords is the video extension for Google AdWords. Since Google purchased YouTube for $1.65Billion, the combination of two powerhouse companies created tremendous digital marketing opportunities. Adwords for video enables you to advertise like you would for television — you can choose when you want your ad to appear in a video (before, during or after it) or you can choose for it to appear the YouTube and Google Display Network search listings. And remember, you pay only when someone watches your ad.

To recap, this is how YouTube Adwords for video work:

  • It positions your video so that people who are searching for related content will see it.
  • You choose to show your video in YouTube search results or in-stream.

Types of YouTube Ads

There are three basic types of YouTube ads. Here’s the breakdown:

  • TrueView discovery ads. This format shows up on YouTube search results, the YouTube homepage and near related videos.
  • TrueView in-stream ads. These are skippable, online video ads that show before the main video.
  • Bumper ads. These types of YouTube ads are six-second videos that are optimized for mobile devices. These are best when you want to reach potential customers with a short, catchy message.

Potential customers can view YouTube ads in different ways. Review them carefully:

  • TrueView In-Display: Viewers click the display ad to watch your video or they click on a YouTube watch or channel page. Maximize your chances of getting views using keywords.
  • TrueView In-Stream: Viewers see your ad before, during or after another YouTube video. Viewers can click to skip the ad after five seconds, but remember that you pay for the ad only if the viewer watched 30 seconds of it.
  • TrueView In-Slate: You ad will show before “Partner” videos. These videos are longer than 10 minutes and viewers can choose to watch one of three ads — or choose to watch them during “commercial breaks.”

Create a YouTube Ad Viewers Will Click On

What’s the point of advertising on YouTube is you don’t have an ad that viewers will click on? Now that you know the basics of how to advertise on YouTube and the different types of YouTube ads available, follow these tips to create clickable ads.

Create a compelling headline and description. When you write your description, get the best bang for your buck by:

  • Identifying your audience
  • Using call-to-action words, such as “explore” or “watch”
  • Clearly telling your audience what it will see
  • Highlighting any special offers in your video
  • Linking your ad to customized videos
  • Testing different videos, texts and formats to figure out of what works best for your audience
  • Choosing the most compelling thumbnail image from the four that YouTube automatically generates for you
  • Setting your display URL; a good rule of thumb is to use your business website address
  • Setting your destination URL; this is where the ad will take the viewer, which is likely your website

Get FREE Help and Resources with YouTube Ads! 

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