Social Media Marketing 101
What Is Social Media Marketing?
If you’ve asked the question, “What is social media marketing?” you’ve come to the right place. Simply put, social media marketing involves trying to increase traffic to your website and growing brand awareness by advertising on social media sites, such as Twitter, Facebook, LinkedIn, and Instagram. You will choose different social media platforms for different methods of advertising. Creating a solid social media marketing strategy is key to your success in advertising on social media sites.
For example, you would use Twitter for short messages and updates, but choose Facebook for a variety of more involved advertising purposes, such as trying to get customers to join events. First, explore the different types of social media marketing. Next, devise your social media marketing strategy today to build business tomorrow.
Types of Social Media Marketing
There are numerous types of social media marketing. Because you now know there are many social media sites on which you can advertise, it’s time for a quick overview of them:
Advertising on Facebook is easy — all you need is to know what your goal for running the ad is, have an understanding of your audience, a daily or lifetime ad budget and videos or photos to run with your ad. According to Facebook, 2 billion people use the site per month. And people in the U.S. spend one out of their every five mobile minutes on Facebook or Instagram. Visit the website to create your ad by clicking on “Create an Ad” at the top right of the page. Once you’ve created your ad, track its performance and edit it in Facebook Ads Manager, Power Editor or Business Manager.
Most important, 500 million professionals with twice the buying power of average web audiences use the website, according to LinkedIn. And marketers rated LinkedIn the No. 1 platform for B2B lead generation. You can create your ad in just minutes and boost your content across desktop, mobile and tablet devices. LinkedIn tools enable you to measure your conversion rates from your ads.
LinkedIn advertising is sold by auction. You are essentially bidding against marketers trying to reach the same audience. To place an ad, visit the website and click on the “create ad” button located at the top right of the page.
According to Instagram, you can “create ads by promoting a post from within the app or by using ad creation in Facebook Ads Manager or the ads API.” When you advertise on Instagram, you can create ads that run in stories, edit and manage your ads. And you can measure your results. Because you can also take advantage of a number of business tools that will help you do everything correctly, Instagram advertising is easy. To get started, visit the website and click on “Create Ad” at the top right of the page.
Get more likes and get people talking about your brand by advertising on Twitter. You can tailor your ads to your particular business needs to boost awareness, gain more of a following and promote your website to drive. Twitter ads also sell by auction, and there is no minimum amount required to to start a campaign. To create your Twitter ads, visit the website and click on “Start a Campaign” at the top right of the page.
When you advertise on Pinterest, you’ll get personal support from an expert on how to grow your business. Also, the expert will guide you through creating a social media marketing strategy. Also, the site’s team will craft Pins that are tailored to your business. Because you can learn everything you need to know — from advertising basics to advanced strategies — from one of Pinterest’s trainers, you’d be smart to contact one. If you’re interested in turnkey advertising, visit the website to get started.
Google AdWords is a great way to access your target audience while they are actively searching the internet. Your ads will “be seen by customers at the very moment that they’re searching on Google for the things you offer.” The best part about Google Advertising is that you can advertise locally or globally. Furthermore, you pay only for results. And signing up is free.
If you spend $10 per day or more on Google advertising, you’ll get free access to a dedicated team of Google Ads Specialists. They will work with you to ensure you set up your account for success. If you want to place an add on Google, call 877-950-9353. Or, visit the website and click on the green “Start Now” button at the top of the page, under the first paragraph.
Social Media Marketing Strategy
Having a solid social media marketing strategy can enable you to reach your target audience. Also, it can drive traffic to your website, product or service. Follow these steps to create and maintain a successful campaign:
- Set your social media marketing goals to align with your business objectives.
- Know everything possible about your audience.
- Research what your competitors are doing on social media.
- Build your social strategy by using a free, social media strategy template — try this one from Hootsuite — just fill in some basic information and you’ll receive your free template via email.
- Choose the types of social media marketing platforms you want to use — and learn how to use them.
- Set up your accounts and optimize them. Make sure you fill out all profile fields, use correct-size images for the platform and include keywords people will use when searching for your type of business.
- Perform your own social media audit to measure your success; use a free strategy template like this one from Hootsuite.