Instagram Ads 101

Instagram Ads 101

By: Barri Segal - Posted in:
Person taking a photo to use in an Instagram Advertising campaign

How to Advertise on Instagram

So, you want to use the platform to advertise but don’t know how to advertise on Instagram? You need to learn today.

Not only can you build brand awareness on Instagram by creating a strong profile, engaging readers and posting regularly, you can use Instagram advertising to increase business and drive traffic to your website. According to eMarketer — a data and research company aimed at business professionals — in 2018, Instagram will likely reach $6.84 billion in global mobile ad revenue. That represents quite a chunk of its parent company’s (Facebook) global ad revenues.

If you don’t know how to advertise on Instagram, don’t worry. Advertising on Instagram is easy — the platform integrates with Facebook Ad Manager. That means you’ll be privy to great information on how to target your audience. You can use one of five formats for Instagram ads:

  • Photos
  • Videos
  • Carousels
  • Story ads
  • Canvas story ads

How Instagram Ads Break Down

Instagram Ads Image

Photo ads enable you to tell your story with appropriate, eye-catching photos. They also come with a number of supported call-to-action clicks. Video ads appeal to the Instagram audience, which spends more than 80 percent of its time watching videos. Carousel ads enables users to click through a series of videos or images and use a call-to-action button to connect directly to your website.

Instagram Story ads are full-screen ads that users see between stories they are viewing. According to the platform, 300 million Instagram users view Stories every day. Clearly, that means your Instagram advertising cost will be well spent. You can use Facebook Canvas to create canvas story ads that are optimized for mobile devices. They load quickly to create a seamless viewing experience. Keep reading to get insights about how to advertise on Instagram. Find out how to create advertising strategies for Instagram and manage your Instagram advertising cost.

Instagram Advertising Strategies

When it comes to Instagram advertising strategies, it’s crucial you formulate yours carefully. Follow these steps to create a successful Instagram ad campaign:

  1. Visit Facebook Ads Manager to get started.
  2. Set your campaign goal. You might want to increase brand awareness, drive traffic to your website or increase conversions.
  3. Target your audience. Choose different demographics, interests and exclusions to build the right audience.
  4. Pick your ad placements. You must choose if you want your ads to show only on Instagram; otherwise, Facebook will show them on both platforms.
  5. Set your schedule and budget.
  6. Create your ad. Choose from image feed, image story, video feed, video story, carousel feed and canvas story formats.

Whichever type of ad you decide on, make sure it is contextually relevant and full of personality. In addition, add come creative hashtags and schedule your posts at optimal hours.

Instagram Advertising Cost

Your Instagram advertising cost is determined by ad auction. You can choose from cost-per-click or cost per impressions. In Q3 of 2017, Instagram advertisers spent an average of between $0.70 and $0.80 for CPC ads. Keep in mind, however, that Instagram advertising cost is situational. It depends on the auction, time of day and week, amount of competition and audience — so use those figures only as a ballpark estimate. You will pay a bit more to advertise on Instagram than on Facebook — in fact, you might pay up to $5 per CPM for a highly targeted ad.

That said, you have control over your Instagram ad budget. You can choose either a daily budget, which limits the mount you spend per day, or a lifetime budget, which runs your ads for a period of time until your budget is depleted.

How Advertising on Instagram Can Increase Your Business

If you want more people to see your products and grow your customer base, Instagram advertising might be just the ticket. Instagram users are shoppers, according to Iconosquare’s 2015 Instagram study. The study revealed that 70% of Instagram users said they searched for a brand on the platform and 62% of users followed a brand simply because they liked it.

Post the right images along with your Instagram advertising. Then, potential customers will be immersed in your marketing message without your having to conduct any sales pitches at all. Because shoppers typically go to social media for references, advertising on Instagram can help you convert those passive shoppers into solid customers. And now that you know how to advertise on Instagram, start taking advantage of the platform today. Also, feel free to learn about a variety of social media marketing strategies right here on WealthHunters!

Get Help Starting Your Instagram Ads Campaign Today!

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